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Director, Connections Strategy

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Director, Connections Strategy (VVB)  
Have a vision for how Brands show up and make an impact today, tomorrow, and for years to come. This position is needed in Los Angeles to work on a hybrid schedule.

This job is perfect if:
  • You have at least 6 years of hands-on experience working on full-funnel campaigns
  • You have an in-depth understanding of the media landscape and how to strategically use each placement in a unique way
  • You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
  • You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints 
  • You have knowledge of the paid social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView is, and when to use each)
  • You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc) 
  • You enjoy serving as the connection point between media, creative, and technology 
  • You get as excited about a new use of a media placement as a big creative idea
  • You have experience managing and mentoring a team of strategists across multiple brands/accounts
  • You want to become a partner to our clients and form relationships to help understand their perspective and thoughts

The responsibilities of a Connections Strategy Director on Verizon Value Brands
Time split between Verizon Value Brands:
  • Total Wireless (60%)
  • Straight Talk (40%)
  • Walmart Family Mobile (minimal to none)
  • TracFone (minimal to none)

Go-to-market connections plan and 360 campaign planning
  • Oversee all connections and comms integration efforts with client teams and media partners
  • Support creative teams with insights, best practices, and innovative new thinking for 360 touch points. 
  • Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
  • Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements. 
  • Create creative, tactical, and “mini” briefs for specific campaigns and content objectives. 
  • Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities. 
  • Maintain continual knowledge of media capabilities, targeting, and creative format needs  (digital, social, search, etc).
  • Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more. 

Thought Leadership:
  • Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
  • Identify new placements and collaborate with media agency on new opportunities 
  • Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g., email, website) all work together 
  • Be the client’s day-to-day connections partner
  • Be the “full-funnel” expert for all internal projects

Salary for this position depends on experience and will range from 160-170K.  Includes full benefits package and relocation support, if needed.

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